How your privacy policy helps build trust with supporters

In a blog written for the Chartered Institute of Fundraising during June’s Small Charity Week, Suzanne Lewis talks about why, to gain supporters’ trust, charities need to spend more time on their privacy policies.

In it, she says, that while it might not be the first thing that comes to mind, a charity’s privacy policy is actually one of the most important factors in giving people the confidence to donate.

If you’re a CIOF member, you can read it here: https://ciof.org.uk/events-and-training/resources/privacy-and-data